Hosted by Aaron Marshall, CMO of Extra Mile Billing. Billing breakthroughs, compliance insights, and growth strategy — built specifically for Florida pediatric therapy practice owners.
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The most impactful episodes for practice owners right now.
In this episode of the SPOT Growth Podcast, Aaron Marshall continues the conversation on one of the biggest shifts therapy practice owners must make to build sustainable businesses: moving from clinician mode to CEO mode.Building on the principles from The E-Myth by Michael Gerber, Aaron breaks down the practical habits and systems that help SPOT…
In this solo episode of SPOT Growth, Aaron dives into one of the most transformational business concepts for therapy practice owners — the shift from working in your business to working on your business.Drawing from the foundational principles of The E-Myth by Michael Gerber, this episode breaks down the three core roles every clinic owner…
Starting a private practice takes courage — but building one that lasts takes preparation, clarity, and purpose.In Part 3 of our Roundtable Series, Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk about what it really takes to launch and sustain a private practice the right way. This episode moves beyond…
Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 2 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes…
Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 1 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes…
Choosing affordable health insurance for your team can feel overwhelming — but it doesn’t have to be. In this episode, Aaron talks with insurance expert Lishelle Johnson, who breaks down the realistic options therapy practice owners can offer, from MEC and supplemental plans to non–major medical alternatives that help you control costs without sacrificing coverage.You’ll…
In-depth guides, billing tips, and strategies you can act on today.
I don’t know about you, but every time I see the words “Special Session” in a news alert, I reach for a second cup of coffee. It’s that time of year again. Tallahassee is heading into overtime. I was talking to a clinic owner yesterday who felt like the ground was shifting under […]
Read Article →It happens every single year. I’ll be sitting at my desk, sipping a lukewarm coffee, when my inbox starts lighting up with the same frantic question: “Aaron, did the therapy cap change again? Are we going to get audited?” I get it. The “therapy cap” (which we technically call the threshold now) feels […]
I don’t know about you, but every time I see “Special Session” on the calendar, my coffee consumption doubles. Tallahassee is officially buzzing. The Florida Special Session is locked in for May 12–29, 2026. If you’re a therapy practice owner here in the Sunshine State, you need to lean in. There is a […]
It’s Monday morning. You check your billing software. Still nothing. That signature you requested two weeks ago is missing. It feels like your revenue is held hostage by a fax machine. Sound familiar? I talk to practice owners every day who are doing incredible work with kids. But their cash flow? It’s […]
Phew! If you thought the legislative session was over and we could all breathe a sigh of relief, think again. I don’t know about you, but I’ve been glued to the updates from Tallahassee this week. It feels like we are officially heading into “overtime.” I talk to practice owners every day who […]
I was looking at a client’s aging report the other day. It was a sea of red. Most of it came from one tiny, two-letter oversight: modifiers. I’ve been in this industry a long time. I’ve seen the same story play out over and over. You provide amazing care, your therapists are working their […]
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